Did you know? Sugarcane was first cultivated approximately 10,000 years ago in New Guinea. Today, India produces over 70% of the world’s total jaggery using it’s massive sugarcane fields. For thousands of years (over 3,000) jaggery has been written about as an unrefined sweetener in Ayurveda. Because jaggery is made directly from the raw juice of the sugarcane plant, it retains the mineral content including iron and magnesium lost during refining. As such, jaggery can be an excellent source of nutrients straight from nature.
Jaggery still has substantial cultural and dietary importance in many homes, when thinking about older forms of sweetening. Now, people are increasingly interested in how pure something is, where it comes from and how it has been made. There is a large move towards sweeteners with nothing artificial, which fit in with better, more careful diets.
At Jivana Store, we focus on preserving natural goodness through controlled processing, helping deliver jaggery that is safe, consistent and closer to nature while meeting modern food safety expectations.
Published on: Mar 24, 2026
Jaggery without chemicals means it does not contain bleaching, man-made ways to make it clearer, or sugar added to it during processing. The jaggery we produce is created from sugarcane juice and made pure using only natural substances, okra liquid, for instance. It keeps the real flavour and what is good for you in it.
As a lot of jaggery you can buy might not be as clean or pure as it should be, we make sure we have production which is under control, clarification which is natural, and packing which is safe, meaning our goods are better than others when it comes to lasting quality and being good to eat.
We create products that support modern health-conscious lifestyles.
Our jaggery supports daily nutrition because:
These advantages make it suitable for daily tea, sweets and traditional cooking.
Because people are increasingly accepting natural sweeteners, the jaggery business is growing very fast. Health consciousness and the desire for foods with a ‘clean label’ are causing the worldwide jaggery market to be about $2.5 billion by 2027. It is expected to go on growing at a consistent rate.
In India, demand for jaggery that is packaged is growing very well, because of people preferring food that is natural and does not contain chemicals. The market is expected to get much bigger over the coming decade.
This growth is also supported by increasing online availability, making organic jaggery online easier to access for modern households.
